BrandLoyalty – European Championship Loyalty campaign

The European Football Championship 2020 would have been held in the summer of 2020 in twelve different countries. Unfortunately the tournament has been postponed due to the Covid-19 virus. For every participating country Studio Kluif designed an iconic football with an accompanying packaging.

The target group for this loyalty program is the around-12-year-old football fanatic. On each packaging a child shows his/her skills and tricks while on the pitch. Another feature on the packaging range are the facts and figures about the national football teams. Goal!