Kluif selected for Top Dutch packaging

Fonk magazine selected the Hema salty snacks packaging for their Top Dutch Packaging 2009 overview. Kluif designed the entire packaging line for Hema's salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. The typography is made by potato stamps, a reference to the basis ingredient. The extruder line is composed of 'twistbites', 'robo rings' and 'cheese sticks' and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.