Kluif Archive

Kluif work will be published in the upcoming issue of Lürzer's Archive, Vol. 1-2014. The Nomobese ads campaign is selected. Lürzer's Archive is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world. It was founded in 1984 and has a global circulation of 38,000, and has been described as 'one of the foremost advertising magazines in the world.' In an interview with Editor-in-Chief Michael Weinzettl, Romanian magazine Sapte Seri said, 'Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart. They are their tools for inspiration and small 'innocent thefts''. Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on photography, illustration, packaging, product/music design and other creative fields. In 2011 they began to publish the 200 Best series, along with apps for iPhone and iPad.