In celebration of the new South Korean government identity system, the Ministry of Culture, Sport & Tourism has decided to sponsor a special exhibition for the public. 50 design companies from all over the world are invited to design 2 works. One that reflects the ideal graphic representation of their national government identities and one that reflects their graphic interpretation of Korea.
Michel de Boer of MdB Associates in the Netherlands & Wang Studio in Shanghai, responsible for curating 4 european design agencies, asked Studio Kluif to represent their country.
Studio Kluif approached this assignment from a totally different angle one might expect from an identity project. They decided to make a packaging design for both nations resulting in two oversized boxes. The design consist of a typical contents design in the form of an infographic, a strong branding symbol, a poem that signifies the nation’s soul and, on the top of the box, the motto of each country.
The collective works will be displayed on August 15th during the 70th anniversary of the Korean Independence Day and during the 2015 IDC Eeum Design Connects event in Gwangju from October 17th till the 23th.