The Pentawards price winning Kluif packaging will be published by Taschen. The work is selected for the Package Design Book 3. The book will be launched on monday 10 november at the Taschen Store Amsterdam. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around the world. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives. This well of inspiration is not just aimed at design and marketing professionals but anyone with an interest in the creative process of packaging.
Price winning Kluif work published!
Kluif inspires!
Studio Kluif was asked to give a lecture at the Nikkei Design Day in Tokyo. Nikkei Design is the biggest design magazine of Japan. The audience, consisting of the international press and designers from around the world, was treated on a lecture about Studio Kluif and Dutch design in general. As Brigitte Evrard (one of the organizers) stated: "It was brilliant, professional, interesting, instructive, creative ... all the ingredients were gathered.” The lecture ended with a short film of what inspires Kluif, our so called heroes. Have a look and get inspired!
Kluif wint zilveren en platina Pentaward!
Wat doe je wanneer je genomineerd bent voor 2 Pentawards en de prijsuitreiking vindt plaats in Tokio? Natuurlijk, dan boek je tickets en ga je er naartoe! Op donderdagavond 9 oktober ontving Studio Kluif, voor een geweldig internationaal publiek, voor twee van de twee nominaties een Pentaward: Een zilveren award voor onze Intratuin tuingereedschap verpakkingen en een platina award voor de verpakkingslijn van het Blonde Poulain printpapier. De platina award wordt uitsluitend uitgereikt voor het allerbeste werk in één van de zes hoofdcategorieën. De Pentawards is de eerste en enige, wereldwijde competitie die uitsluitend gewijd is aan verpakkingsdesign.
Met 2 awards, heel veel foto's, video's en nieuwe vrienden, maar vooral veel inspiratie rijker keerden we vol trots weer terug naar Nederland.
