The bedding packaging line which Kluif designed for HEMA is featured on the Dieline website. Here's the review.
"HEMA typically sells own brand products across a variety of categories including clothing, food, gardening tools, office supplies and homeware. Studio Kluif has been involved in the branding and packaging of these products since 2002 and was this year responsible for creating the packaging for the new bedding range ‘Dekbed’. Following the playful and loose illustrative style utilised across other Hema ranges, Studio Kluif has crafted a detailed ‘to-bed’ visual narrative confidently executed in a single color."
About The Dieline
Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best packaging design, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. From that point on, The Dieline has become the most visited website on package design in the world, with readership spanning millions across hundreds of countries.