Studio Kluif is working on new packaging concepts for Tesco. Tesco plc is a UK-based international grocery and general merchandising retail chain. It is the largest British retailer by both global sales and domestic market share, with profits exceeding £3 billion. It is currently the third largest global retailer based on revenue, behind Wal-Mart and France's Carrefour, but second largest based on profit, ahead of Carrefour. Originally specialising in food and drink, it has diversified into areas such as clothing, consumer electronics, financial services, telecoms, home, health and car insurance, dental plans, retailing and renting DVDs, CDs, music downloads, Internet services and software. More to follow soon!
Kluif goes UK, Kluif goes Tesco
Studio Kluif Spotlight on Dieline!
Studio Kluif's packaging work is greatly presented on The Dieline, world's #1 package design website. There is a special Studio Kluif Spotlight! Click here to have a look: www.thedieline.com Established in 2007 by Andrew Gibbs, The Dieline is dedicated to the progress of the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world’s best examples of packaging, and provide a place where the package design community can review, critique and stay informed of the latest industry trends and design projects being created in the field. The Dieline has quickly grown into the most visited website on package design in the world, and has become the voice of the industry. It is an active sponsor of the Pentawards, the first and only professional design competition devoted exclusively to the art of brand packaging, further promoting the field.
Working again for our friends in NY
Mother Burger, is a N.Y. based health conscious fast-food restaurant chain. Their mascot is 'Mother' a large biker kind of guy who is committed to serving up wholesome quality food that is of organic origin and without steroids or hormones. It is a burger joint with an attitude & a sense of humor. Mother will make sure you get all the 4 food groups: Burger, Hot Dog, Fries and Beer. Pity there aren't more mothers like that, we think. Kluif is working on a lot of the in-house graphic material: from menus to place mats and bags, as well as ideas for various communication tools for the brand. We'll keep you updated as more stuff is made.
Kluif in Gallery, The world's best graphics
Loads of new Kluif work will be published in the upcoming Gallery Issue. Gallery, the world's best graphics, is published by the California-based publisher Issuu. Gallery magazine is published bi-monthly. A unique review dedicated to presenting the best new graphics from all over the world. It includes packaging, corporate identity, poster, DM, promotion materials, ad campaign, web design. Each more than 220-page issue features around 200 of the world's best new graphics.
Kluif working on Pitch for Jheronimus Bosch 500
Studio Kluif, alongside two other great design studio's, was invited to participate in the pitch for "Jheronimus Bosch 500". This involves developing a top brand identity for this enormous multidisciplinary event. In 2016 the city of 's-Hertogenbosch will commemorate the 500th anniversary of the death of the painter Jheronimus Bosch. The local municipality decided in June 2009 that the Jheronimus Bosch 500 project should be a structure strengthening program for the city that will span over several years, so that in the coming years the city will experience a build up to the climax of the project in 2016. The municipality and the external project managers Martijn Sanders and Ad 's-Gravesande are equally convinced that the project at hand extends itself beyond the cultural domain. Jheronimus Bosch 500 serves a higher ambition and can be a lever for the long-term development of the city, also strengthening the social connection between its inhabitants and the structure of the city itself. During the month of October we expect to be able to share more news on development of this pitch.