Partner in Business

Entrepreneurs have a reputation for trying to do everything all single-handedly. In the early days of starting your business, you may feel like you’re wearing too many hats. For this reason, you might consider working with us as a strong business partner. It gives you someone to bounce ideas off, the benefit of an additional skill set, and a true ally who feels as passionately about your business idea as you do.

FC Kluif a collaboration between Studio Kluif & State of Football

FC Kluif is a stylish Dutch men’s fashion brand with a focus on football. Each FC Kluif product tells its own story. Iconic football players and iconic moments from the rich history of football inspire us. FC Kluif products are designed and produced with great care.

FC Kluif is a close collaboration between Studio Kluif and State of Football. State of Football distinguishes itself by designing and developing complete collections for international professional football clubs. The collections consist of apparel, balls, bags and other accessories which are loved by football fans all over the world. For well over 20 years of experience State of Football knows their market and audience very well.

FC Kluif Retail

Most men do not like to go shopping. You often see them waiting outside the shop while the woman is burning the credit card. FC Kluif breaks this trend. Can you imagine a group of men having a chat around a clothing rack? This is the case with FC Kluif. FC Kluif is a ‘man-magnet’.

With FC Kluif the roles will be reversed in your stores. The man lingers whilst the woman has long finished shopping. Just to be clear, FC Kluif is not a sportswear brand. FC Kluif products are unique (gift) items for football fans with a sense of quality, style and humour. FC Kluif brings fashion, football and design together. Every FC Kluif product tells an iconic football story.

Football fanatics love it. This makes FC Kluif a unique concept.

FC Kluif Club specials

One of the concepts of FC Kluif is the Club Special Collaboration.
At FC Kluif we design and produce top level products for football club fanshops worldwide. In close collaboration with the club we produce a special edition FC Kluif Club Collection.

Part of the package deal is that FC Kluif will design a special for each club. Themes can be: a derby, an important transfer, a historical victory, a unique goal, etc.

Only for supporters with a real ‘club heart’!

FC Kluif Loyalty & Concepts

Our loyalty scheme will be provided to retail chains, football clubs and brands.
We like to encourage shoppers buying a brand or visit a football match and reward them with a unique FC Kluif product.
It will make collecting more fun & exciting!

For Jupiler FC Kluif developed a unique loyalty concept.
Jupiler is a Belgian lager with a share of around 52% in its own country. The beer is brewed by the Piedboeuf brewery near Liège. Jupiler is also sold on the Dutch market. For Jupiler Belgium, a major marketing campaign has been developed for the Russia World Cup in 2018. Unfortunately the Dutch football team did not qualify. FC Kluif collaborated with the Jupiler marketing team and developed a shirt and campaign for the Dutch market. The campaign and the shirt links Dutch football fans to the Belgian fans. The iconic print on the shirt shows the orange lion in combination with the Belgian red devil.

This unique shirt received a lot of media attention.
The FC Kluif Dutch Devils ruled!


FC Kluif
Silver Pentaward
Nomination Communicatieprijs Brabant

Uncle Orange
Winner Communicatieprijs Brabant

Jheronimus Bosch 500
Wolda Merit Award
Communicatieprijs Brabant

Jheronimus soap packaging range
Nomination Pentawards

Jheronimus handmade chocolate, Van der Burgh
Gold Pentawards

Jheronimus packaging range
Platinum Pentawards
Nomination ADCN prize member jury
Nomination ADCN prize professionals jury


We are Partners in Business with Pols Potten, Jheronimus Bosch 500, Uncle Orange, State of Football, Bekking & Blitz, Voetbal International, Jupiler, Printman and more. Do you have a new business idea, looking for partnership? Send an email to: and we will meet soon.