Zizzz is a new brand for baby sleeping bags that focuses on creating a high quality product. No polyester that makes babies lie the whole night tossing and turning, but patented Swisswool and organic cotton. The sleeping bags ensure that the baby always has the right temperature which will help him or her to have a good and comfortable sleep. Besides the sleeping bags in various designs there are also cuddly blankets and blankets available.

Studio Kluif created the overall visual identity of the Zizzz brand. Besides the design of the logo, photographic language, printed promotional material and website, Kluif was closely involved in the design of the products themselves.