Vrumona

Vrumona (VRUchtenliMONAde; fruit lemonade) was created around fifty-five years ago from thirty small soft drink manufacturers. Vrumona is a part of the Heineken group and has both its own brands and licensed brands including Crystal Clear, SiSi, Joy, Pepsi and Schweppes. Studio Kluif designed the characters and packaging for SiSi and Joy, two of Vrumona’s own brands. Since the introduction of the new packaging lines the sales figures have risen considerably. The SiSi packaging line characters were used by Doom & Dickson in an animated series of commercials.