Visit Flevoland

The three polders of Flevoland together make up the largest piece of man-made land in the world. The islands that were already in the Zuiderzee (Schokland and Urk) were included in this new land during the reclamation. Visit Flevoland is the destination marketing organization for the holiday & leisure sector in Flevoland. This organization aims to make an attractive destination together with entrepreneurs and other organizations from Flevoland in this sector.

Visit Flevoland

Identity Flevoland, 2018

Studio Kluif created the visual identity for the Flevoland area. The identity is characterized by a powerful icon: the newly created land, surrounded by water. The identity is further supported by a clear photography style in which the visitor stands central in the landscape that is so characteristic of Flevoland.

Visit Flevoland

Campaign Flevoland, 2018

To boost the launch of the new visual identity of Flevoland, Studio Kluif has developed the campaign “Flevoland lijkt nergens op” ("Flevoland looks like nothing”). This campaign aims to introduce the new brand to the population of Flevoland and will also be deployed nationwide after some time. For this introductory campaign powerful and distinctive images have been put together for the most important tourist themes: culture, nature, recreation and sport.

Visit Flevoland

logo flevoland, 2018