Studio Kluif

Studio Kluif is a design studio set up by Jeroen Hoedjes and Paul Roeters in the summer of 1999. Currently, the Kluif team has 10 people all of whom are home-grown or foreign designers. Without losing sight of the original core values, that is, simplicity, humor and putting things into perspective, Studio Kluif has developed during the past 10 years into becoming a fully fledged and multifaceted design studio. Three books full of Kluif work, ‘purists are boring’, ‘pacifist punks’ en ‘ideas are immortal’, have proven that beyond a shadow of a doubt. The books are published internationally by BIS Publishers. The Kluif books are successful within the BIS portfolio that's why Kluif is currently working on publication number four!