Omron is a worldwide Japanese technology company that has 35,000 employees. Since its establishment in 1933 as Tateisi Electric Manufacturing Co., Omron has supported industry with innovative solutions and advanced technologies. Omron stands for: improving productivity in the manufacturing industry, improving people’s day-to-day lives and creating a new relationship between people and machines. Studio Kluif has developed the new Omron Industrial Automation corporate identity. Kluif approached the Omron brand with a 360 degrees mentality and came up with a total communication plan. The result is a perfect symbiosis between conceptual thinking and contemporary graphic design.