corporate identity
2011

For many years Studio Kluif creates annual reports for Nedap. Many of them have won national and international awards. Now it was time for the corporate identity!

The corporate identity of Nedap carries out what it stands for: technology that matters. 

This new identity and proposition shall increase the brand visibility and increase its attractiveness for young talent. Nedap wants to be a worldwide inspiring brand for the new generation of customers and employees. Therefore, the brand will expose itself more strongly the next few years. One component is the new visual corporate identity and proposition. The success of the individual market groups is translated into the Nedap umbrella brand at national and international level. 

Technology that matters For the new corporate identity Nedap changed colors, logo and the proposition. The new logo is immediately visable because the pay-off  ‘technology that matters’ and a sparkling asterisk. The asterisk symbolizes the depth of the company's solutions: Nedap develops intelligent, technological solutions to relevant issues. In addition, the asterisk stands for the spark of inspiration that Nedap wants to transfer, internally and externally.

New website Along with brand strategy agency Ubachs Full Contact the Nedap brand is researched. This showed that Nedap stands for business on the cutting edge of technology, market and society. Studio Kluif developed on this basis the new visual identity that is used since December 2011. The new corporate website has been realized in cooperation with eFocus: www.nedap.com

Solutions to relevant issues Nedap is a global company that consists of multiple market groups. Each market group serves a different market segment. They all develop technology that matters in markets that matter. Nedap is working on solutions for issues such as sufficient food for a growing population, safe living and working environments, clean drinking water around the world and smart grids for renewable energy.