Mees is a Dutch children wear brand that uses two distribution channels: home sales and the Internet. Mees’ clothing is young and modern and is right in the middle of society without embracing any trend or hype. Kluif is responsible for the Mees design language, corporate identity, clothing prints, badges, invitations, photography and website. The figurative language used by Mees fits Kluif as a glove: tough and no nonsense