Jheronimus Bosch 500

In 2016, 's-Hertogenbosch will commemorate the 500th anniversary of the death of the painter Jheronimus Bosch, the city's most famous son. An unmissable event for the citizens of Den Bosch as well as international art lovers. The JB500 commemoration will span over 10 years, starting in 2010 and building up to 2016. The climax of the commemorations was the rare opportunity to see all of the painters work in one setting. A retrospective exhibition containing all of Bosch's work, loaned from various international museums, and took place in the Noordbrabants museum. 's-Hertogenbosch wants to put itself permanently on the map as the city of Jheronimus Bosch, Hollands most important Early Netherlandish painter. An association acting under the leadership of Ad 's-Gravesande, former artistic director of the Holland Festival and Lian Duif, is coordinating the activities. The municipality is invested millions in the commemoration years. Many contemporary projects in the spirit of Bosch's genius will be produced and shown. Studio Kluif was invited, alongside two other great design studio's, to develop a top brand identity for this enormous multidisciplinary event. Kluif approached this pitch with a 360 degrees mentality and came up with a total communication plan. The result is a perfect symbiosis between conceptual thinking and contemporary graphic design. Studio Kluif was unanimously chosen as the winner of the pitch and is still working on all graphic designs for the JB500 event.

Jheronimus Bosch 500

logoanimation, 2012

Wolda Merit Award 2011

Jheronimus Bosch 500

logo development, 2009

An investigation was made prior to the briefing which concluded that an icon or personality, such as Jheronimus Bosch, has much more impact and is more recognizable than a more abstract theme for a municipal festivity, such as 'the chocolate days'. Therefore we logically choose the make an icon a central element in our communication plan. We drew inspiration from the way Bosch constructs his paintings using a multiplicity of elements to build a composition. The portrait of Bosch is built by combinations of symbols from diverse disciplines: dance, theatre, design, visual art, multimedia, film, investigation, literature, etc. This approach allows the possibility to construct and adapt the logo to specific themes. Therefore series of variations can be made on the same logo, while maintaining its integrity and identity.

Jheronimus Bosch 500

logo animation, 2009

Jheronimus Bosch 500

corporate identity, 2010

Jheronimus Bosch 500

promotional movie, 2010

Jheronimus Bosch 500

poster byts '10-'12, 2012

The Bosch Young Talent Show (BYTS) is a ten-day, international art event for young, promising art students. Recently graduated artists from the ‘Jheronimus Bosch cities’ (’s-Hertogenbosch, Berlin, Bruges, Brussels, Frankfurt, Ghent, Lisbon, London, Madrid, New Haven, New York, Paris, Rotterdam, Venice, Vienna, Washington) will show recent work at the AKV|St. Joost in ’s-Hertogenbosch. Artists from the ‘Jheronimus Bosch cities’ select the roughly fifty BYTS participants from Europe and the US. The artists were asked to make a cutting edge selection of the latest graduates. A challenging concept with exciting, innovative results.

Jheronimus Bosch 500

t-shirt byts, 2010

Jheronimus Bosch 500

exhibition design byts, 2010

As part of the 'Jheronimus Bosch 500'-project Studio Kluif designed all the graphics for the Bosch Young Talent Show (BYTS). This is a big art event taking place in the AKV St. Joost art school in 's-Hertogenbosch. Especially for BYTS a group of around 40 international, young artists from all the Bosch-cities (like Paris, London, New York, Berlin, etc.) have been invited to The Netherlands to give the public an insight of what's happening in the contemporary art scene.