Intratuin

Almost everyone knows Intratuin in the Netherlands, 97 percent to be exact. With a market share of 30 percent in garden centers and 9 percent in the whole garden industry, Intratuin can call itself marketleader in the Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin's Private Label. Originally, this was purely a gardening range of products, but now the Private Label collection expands this range with indoor and outdoor plants, garden furniture, home decorating, animal food and soil products. Besides designing various packaging lines for the private label, Studio Kluif is also responsible for the in-store communication.

Intratuin

premium pet food, 2011

The pet, ‘a man's best friend’, for which only the best is good enough. Hence the line of quality food of Intratuin. For Studio Kluif the task to give this packaging line its own face. Literally, because each package has its own high quality portrait. A packaging line for gourmets.

Intratuin

packaging pet food, 2011

Feed me! As part of the massive redesign of the Intratuin private label packaging line Studio Kluif also redesigned the cat food range. The starting point of this concept was simple. The real cat lover will recognize them instantly. Those big eyes staring at you to fill the empty food bowl. And hurry up please, because the cat has more things to do. A contented nap with a well-filled belly for example.

Intratuin

edible garden for animals, 2011