Intratuin

Almost everyone knows Intratuin in the Netherlands, 97 percent to be exact. With a market share of 30 percent in garden centers and 9 percent in the whole garden industry, Intratuin can call itself marketleader in the Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin's Private Label. Originally, this was purely a gardening range of products, but now the Private Label collection expands this range with indoor and outdoor plants, garden furniture, home decorating, animal food and soil products. Besides designing various packaging lines for the private label, Studio Kluif is also responsible for the in-store communication.

Intratuin

pond pumps and filters packaging range, 2017

Pond pumps aren’t the most elegant of products. Unfortunately, because these products are packed in closed boxes, it is mandatory to show a picture of the product itself. Instead of putting a packshot somewhere in the margin the product is the main stage for a number of poetic little stories.

Silver Pentaward 2014

Intratuin

garden cutting tools packaging, 2014

Intratuin

fertilizers packaging range, 2014

Intratuin

garden tool packaging, 2012

Gold Pentawards 2012

Intratuin

potting soil packaging, 2012

Intratuin offers a wide range of pots- and garden soil. Divided into biological, basic, ambience and premium. Studio Kluif was responsible for all these product lines. Designed with a clear basis, but each with its own recognizable look. In the basic packaging the product itself plays the leading role. The smart and clear typography shows immediately what the product is and what's it used for.

Intratuin

traditional tools label, 2012

Intratuin

herb sticks, 2012

Intratuin

premium potting soil packaging, 2012