Winner ADCN prize 2003
Nomination Dutch design awards 2004
restyling baby care products
2007

In 2003 Kluif designed the award winning HEMA packaging for baby care products. In 2007 we did a restyling for these products. The new design has a much softer look; the icons have padded outlines making them more cuddly and protected. The glossy white material used for the packaging was substituted by a matt violet material, velvety to the touch. The original concept is maintained: the icons on the products (duck, bear, boat, dog, giraffe, etc.) work as recognisable images that can help toddlers learn new words. It really works; Kluif children respond to the stimulation over and over again.