HEMA

HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA's strong dedication to quality design. Since 2002 Studio Kluif has worked on dozens of product lines for food, personal hygiene products and kids toys as well as many others.

HEMA

logo hema design contest, 2012

HEMA

energy drink packaging, 2011

HEMA

energy drink proposals, 2011

HEMA

st. nicholas candy packaging, 2011

Studio Kluif developed the new St. Nicholas candy packaging line of HEMA. The extensive line that includes many forms of packaging has a humorous illustrative look. Let the wonderful evening come soon!

HEMA

grow it your own, 2011

Grow it your own! Buy you herbs in the supermarket, frozen or a ready-made plant? That's so old-fashioned! A conscious consumer grows its own herbs on the countertop. You buy a bag containing a mixture of soil and seeds, cut the top off and let it grow! The packaging material provides a natural and durable look. Indispensable for the conscious consumer!

Nomination ADCN prize ADCN member jury 2011
Nomination ADCN prize ADCN professionals jury 2011

HEMA

markers and pencils packaging, 2010

For this Art & Fun packaging range Studio Kluif was not allowed to change the given die-cuts of the packaging. Instead of designing around the die-cuts, Kluif used their possibilities! Kluif made a series of illustrations: monsters, robots, fantasy animals etc. The products themselves get the main focus in the illustrations. The unique combination of illustration and product triggers your fantasy.

HEMA

sketchbook and apron, 2010

HEMA

skincare packaging, 2010

What you read is what you get. A care line for teens with a tough skin. But how do you speak to teenagers? Responding to the uncertainty? Bad idea. Wannabe hip in a tube? No, teenagers want to be taken seriously and treated as equal. That's why the anti-acne line of HEMA tells directly what the product does for you. Honest, direct and surprising.