HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA's strong dedication to quality design. Since 2002 Studio Kluif has worked on dozens of product lines for food, personal hygiene products and kids toys as well as many others.
st. nicholas candy packaging, 2011
Studio Kluif developed the new St. Nicholas candy packaging line of HEMA. The extensive line that includes many forms of packaging has a humorous illustrative look. Let the wonderful evening come soon!
grow it your own, 2011
Grow it your own! Buy you herbs in the supermarket, frozen or a ready-made plant? That's so old-fashioned! A conscious consumer grows its own herbs on the countertop. You buy a bag containing a mixture of soil and seeds, cut the top off and let it grow! The packaging material provides a natural and durable look. Indispensable for the conscious consumer!
markers and pencils packaging, 2010
For this Art & Fun packaging range Studio Kluif was not allowed to change the given die-cuts of the packaging. Instead of designing around the die-cuts, Kluif used their possibilities! Kluif made a series of illustrations: monsters, robots, fantasy animals etc. The products themselves get the main focus in the illustrations. The unique combination of illustration and product triggers your fantasy.
skincare packaging, 2010
What you read is what you get. A care line for teens with a tough skin. But how do you speak to teenagers? Responding to the uncertainty? Bad idea. Wannabe hip in a tube? No, teenagers want to be taken seriously and treated as equal. That's why the anti-acne line of HEMA tells directly what the product does for you. Honest, direct and surprising.