De Euforij

Euforij is an independent chocolate factory amidst the world's largest cocoa processors. Due to globalization this industry moved away from the area where the chocolate industry became big: the Zaanstreek in the Netherlands. The Euforij however brings craft, knowledge and employment back to this area known for its canals, windmills and old dutch houses.

De Euforij

packaging range chocolat, 2018

One of the main questions of our client was to emphasize on the fact that they produce their chocolate the old fashioned way. The real taste of the past, traditionally made without “nasty” additives, produced in the area where it all began. Also the packaging should stand out in grocery stores amidst a wide range of brands with mostly photographic designs.
Studio Kluif chose to combine all these elements in a graphical illustration which is a representation of the area. Complete with a windmill, a tow bridge and the actual Euforij factory which is located alongside the river “Zaan” popularly called the “chocolate river”.