Bloomdale eyewear

Bloomdale Eyewear is an independent eyewear label based in the Netherlands. Studio Kluif developed a corporate identity that emphasizes on the uniqueness of every face and the fact that Bloomdale has a model for everyone.

Bloomdale eyewear

corporate identity, 2017

Bloomdale eyewear

brandguide, 2017

Platinum Pentaward 2018

Bloomdale eyewear

bloomdale eyewear packaging range, 2018

Bloomdale is an eyewear brand that doesn’t follow the typical brand codes. Instead of using photography, like most brands do to promote their new models, we advised to communicate in another way. A series of iconic portraits was developed to underline the brands tag line, “A Bloomdale for every face”. These portraits play an important role in all communications. In order to create a more extensive brand experience we created a packaging range with which the optician makes a more personal statement towards the client. Each box can be fitted with a different portrait depending the client is male, female or even a child.