‘sock monkeys campaign’
2005

The sock monkey dolls that had been placed all over Central Park were picked up and taken by curious passersby. Once all the monkeys had found a new home, different sock monkey appeals on copies appeared throughout the whole of New York that had been stuck on trees. It turned out from the appeals that the honest finders could receive a free meal after showing the monkeys at one of the Blockheads restaurants. The goal of the campaign, to make the Blockheads restaurants known to more people, was successfully achieved in this way.