Omron chooses Kluif!

Studio Kluif won the pitch for developing the new Omron Industrial Automation corporate identity. Omron is a worldwide Japanese technology company. Omron has 35.000 employees. Since its establishment in 1933 as Tateisi Electric Manufacturing Co., Omron has supported industry with innovative solutions and advanced technologies. Omron stands for: improving productivity in the manufacturing industry, improving people's day-to-day lives, and creating a new relationship between people and machines. "Working for the benefit of society", the credo of Omron founder Kazuma Tateisi, serves as the core value that underlies the Omron Group's corporate activities. The Omron founder believed that the real purpose for a company to exist is to serve society, and that only when this is accomplished should the company earn profits and enjoy sustainable growth. He also believed that only companies that add value and meet social needs can earn trust and respect from society as good corporate citizens, and thus successfully continue to exist as businesses. At the Omron Group, this spirit has been preserved and consistently maintained over the years.