Kluif nomination Pentawards 2012

Studio Kluif proudly announces the nomination for the Pentawards 2012.
The packaging range of potting soil Kluif made for Intratuin is selected. Pentawards is the first and only worldwide competition exclusively devoted to packaging design. It is open to everybody in all countries who are associated with the creation and marketing of packaging. The winners will receive bronze, silver, gold, platinum or diamond Pentawards according to the creative quality of their work. The Pentawards trophy ceremony will take place in Paris on the 4th of october.

Almost everyone knows Intratuin in the Netherlands, 97 percent to be exact. With a market share of 30 percent in garden centers and 9 percent in the whole garden industry, Intratuin can call itself marketleader in the Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin's Private Label.

Originally, this was purely a gardening range of products, but now the Private Label collection expands this range with indoor and outdoor plants, garden furniture, home decorating, animal food and soil products. Besides designing various packaging lines for the private label, Studio Kluif is also responsible for the in-store communication.