Kluif developes new Private Label packaging for Intratuin

Studio Kluif is selected to develop the Intratuin Private Label packaging. Almost everyone knows Intratuin in the Netherlands, 97 percent to be exact. With a market share of 30 percent in garden centers and 9 percent in the whole garden industry, Intratuin can call itself marketleader in the Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin's Private Label. Originally, this was purely a gardening range of products, but now the Private Label collection expands this range with indoor and outdoor plants, garden furniture, home decorating, animal food and soil products.