Studio Kluif won the pitch for developing the new Omron Industrial Automation corporate identity. Omron is a worldwide Japanese technology company. Omron has 35.000 employees. Since its establishment in 1933 as Tateisi Electric Manufacturing Co., Omron has supported industry with innovative solutions and advanced technologies. Omron stands for: improving productivity in the manufacturing industry, improving people's day-to-day lives, and creating a new relationship between people and machines. "Working for the benefit of society", the credo of Omron founder Kazuma Tateisi, serves as the core value that underlies the Omron Group's corporate activities. The Omron founder believed that the real purpose for a company to exist is to serve society, and that only when this is accomplished should the company earn profits and enjoy sustainable growth. He also believed that only companies that add value and meet social needs can earn trust and respect from society as good corporate citizens, and thus successfully continue to exist as businesses. At the Omron Group, this spirit has been preserved and consistently maintained over the years.
Omron chooses Kluif!
Bruna chooses Kluif
After a comprehensive agency selection, Bruna chose Studio Kluif as design agency. Bruna, with 375 stores in the market for books, magazines and stationery- and writing accessories, is the marketleader in this branche. Kluif is proud that after HEMA, Zeeman, Intratuin and Bijenkorf now Bruna has chosen for them. Kluif will start with a packaging project.
Trust in Kluif
Studio Kluif is very proud to announce that it will be responsible for the new hyper market packaging range of trust. After an extensive agency orientation Trust has chosen Studio Kluif for this huge operation. Trust is the leading value-for-money brand for digital lifestyle accessories for pc, laptop, tablet and smartphone. Their mission is to be the preferred brand throughout the supply chain; from purchase managers and retailers to end users. Trust has more than 25 years of experience in producing attractive and affordable products that follow the latest trends and technological developments. Trust strives to operate at the highest level by doing no concessions on quality, by providing exceptional service and through optimal cooperation with their partners. Trust is a brand for everyone, with an assortment of more than 300 products that all meet their strict demands for quality: an attractive design, easy to use and affordable. The Trust research and development team is always looking for the latest trends and uses the latest technology and by doing so, they are able to keep their products up to date. Trust looks beyond borders. Trust is an international company and is active in Europe, Asia and South America.
