Nomobese starters kit, 2013
Gold Pentaward 2013

Obesity, the number one enemy of today’s western society and the health of their citizens. Nomobese has the mission to put obesity to an end. In an intense personal program the participant is guided, coached and trained to obtain a better and healthier weight. Studio Kluif developed the packaging for the ‘Nomobese Starters Kit’. Containing tools, such as a personal diary, to help and motivate participants. The design uses a set of confronting visuals which are used throughout all Nomobese communication. At first sight it looks appetizing and fun, but on a second look the true meaning reveals itself: A unhealthy lifestyle and bad nutrition can - and will - kill you in the end. A constant reminder to get rid of old habits and kiss obesity goodbye!