Intratuin potting soil packaging range, 2012
Gold Pentawards 2012

Almost everyone knows Intratuin in the Netherlands, 97 percent to be exact. With a market share of 30 percent in garden centers and 9 percent in the whole garden industry, Intratuin can call itself marketleader in the Netherlands. In 58 stores (5 of them in Belgium) approximately 80,000 different items are being sold. A lot of these products belong to Intratuin's Private Label. Intratuin offers a wide range of pots- and garden soil. Divided into biological, basic, ambience and premium. Studio Kluif was responsible for all these product lines. Designed with a clear basis, but each with its own recognizable look. In the basic packaging the product itself plays the leading role. The smart and clear typography shows immediately what the product is and what's it used for.