Hema toothpaste packaging, 2012
Silver Pentaward 2013

Special simplicity, the core values of HEMA and seamlessly applicable to the HEMA toothpaste packaging range. Why? Every package has a simple, clean, hygienic, white base colour and a unique illustration that, literally, smiles at you. Due to the simple illustrations made with the product itself (toothpaste), the consumer can see the flavor and USP’s all at one glance. Form and function with an extra little something. Very distinctive and very HEMA.