Hema ‘Art & Fun’ packaging, 2007
Merit winner European design awards 2008
Nomination ADCN prize 2008

Retailers normally use the photography which is delivered by the producer of these products for designing this type of packaging. This photography is not creative at all. Studio Kluif broke with this way of working. There was no budget for professional photography so we decided to shoot the products with our own digital camera. The imperfectness suits these creative products! The combination of photography and the use of illustration triggers your fantasy.