Identity Babel Den Bosch

Nomination Communicatieprijs Brabant 2020

Studio Kluif developed the new identity for the new art and education platform in 's-Hertogenbosch. In addition to a logo with an institutional yet open appearance, an iconic graphic design has been created which can be varied endlessly. This creates a graphic identity that offers plenty of space and freedom within predefined frameworks and unites the three merger partners in a direct way. Strategy: Arthur en Brent.

Southbank Watson Outfitter UK button eye shirts

Gold Pentaward 2019
Nomination People’s Choice Award 2019

Studio Kluif designed a menswear shirt collection for underground label Southbank Watson Outfitter UK. The limited edition shirts are handmade. What makes the shirts unique is the use of the iconic button-eye idea in combination with the illustration.
We translated this idea for the button-eye gift box collection. On the gift box the iconic black button with red yarn plays an unexpected important role resulting in an ‘eye-conic’ design!

Studio Kluif Pain Killer

Nomination Pentawards 2019

Fed up with board meetings about strategies, mission & vision? At Studio Kluif we welcome you with a refreshing remedy. After taking one of these painkillers to get rid of the first sores we’d like to invite you on a creative journey that makes you forget all the things you already know. So kill the pain and let us bring your ideas come alive.

Fatboy Plat-o table collection packaging range

Bronze Pentaward 2019

Studio Kluif and Dutch Design brand Fatboy share a long history. In this case Studio Kluif designed the packaging range for the new Fatboy side table collection called the Plat-o. The tables are produced in various colours. For each coloured table Kluif came up with a strong image. The tables are photographed in different interior settings. But this time we came up with interior photography with a twist. Background and foreground interact surprisingly!

Blokker Go Out! toys packaging range

Silver Pentaward 2019

Studio Kluif designed the packaging range for the Go Out! toy collection which is brought by the international retailer Blokker. The total Go Out! product range excists of 85 SKU’s. ‘Go out! The best days end in dirty clothes’, is a simple and clear message. The design for this product range is also simple and clear. In this range the product is the hero. We only added a strong background colour and a cartoon-like illustration which makes the packaging vibrant and adds some playfullness. Strong, simple, direct, colourfull, iconic and playfull… Let’s Go Out!

theme boxes loyalty programs

Nomination Communicatieprijs Brabant 2019

Every year Brand Loyalty organizes a two-day conference where the most important people of the largest fast moving consumer goods companies are kept informed of the latest trends in loyalty programs.

The grandeur of the conference was made very personal by surprising the visitors in their hotel room with a tailor-made proposal for a loyalty program. With an ever-changing offer of three different boxes, in which step by step a loyalty concept is revealed, the recipient is challenged and seduced. As a result Brand Loyalty came into contact with their customers with a tailored and efficient way.

The loyalty programs contain, in addition to the main goal of customer loyalty, a social and / or social theme. Themes such as healthy and honest food, more exercise and social interaction with each other. The sleeve around the theme box poses a stimulating question. The box itself gives a step-by-step answer. Think of consumer insights and advice in category-focus. By opening the box you go deeper into the matter, ending with the product. The product combines a surprising combination with atmospheric photography.

Lamzac campaign

Crossborder Award 2018

The Lamzac campaign 'the world's laziest job' from Fatboy has won the prestigious CrossBorder Award. The campaign is made in close collaboration with the Fatboy marketing team and the Fatboy design department. The jury chose this international marketing campaign because of the creativity and the result achieved with a limited budget.

Bloomdale Eyewear packaging range

Platinum Pentaward 2018

Bloomdale is an eyewear brand that doesn’t follow the typical brand codes. Instead of using photography, like most brands do to promote their new models, we advised to communicate in another way. A series of iconic portraits was developed to underline the brands tag line, “A Bloomdale for every face”. These portraits play an important role in all communications. In order to create a more extensive brand experience we created a packaging range with which the optician makes a more personal statement towards the client. Each box can be fitted with a different portrait depending the client is male, female or even a child.

Luypaers Exclusive Fireworks

Silver Pentaward 2018
Nomination Communicatieprijs Brabant 2019

Luypaers Exclusive Fireworks is the newest branch in the Zena Fireworks portfolio. The goal was to create a premium product range, the best of the best fireworks. Named after the owners wife’s sirname “Luypaers” meaning leopard we came up with images of feline eyes that appear to be boxed in. They are waiting to being blast into a fierce explosion of power and beauty.

FC Kluif

Nomination Communicatieprijs Brabant 2018
Silver Pentaward 2018

FC Kluif, the new soccer themed cult brand, is nominated for a ‘Bonk’. FC KLUIF distinguishes itself by modern design with a wink to soccer history. The new brand was created in-house and developed in close collaboration with Voetbal International (Soccer International Magazine).