Pols Potten glassware packaging

Silver Pentaward 2021

Studio Kluif designed a series of glassware based on the Pols Potten mentality, just that little bit more extraordinary. The illustrations on the glasses interact surprisingly when you fill the glasses with, for example, water. We used this same idea for the packaging design of the glasses. The illustrations on the glasses continue on the packaging resulting in a perfect product-packaging fit.

Sweater pennant packaging

Silver Pentaward 2021

The new fashion collection of FC Kluif is inspired by football pennants. There are pennant shirts, sweaters, hoodies, pins and caps in the collection. For this reason Studio Kluif designed a perfectly fitting eye-catching gift box in the recognizable triangular shape of a pennant. In this case the pennant cord serves as a handle. Iconic packaging for an iconic brand. Enjoy, that’s our goal!

Bodybag awareness packaging concept

Nomination Pentaward 2021

Can packaging design contribute to spark discussion?
Can packaging design make people think?
Can packaging design contribute to people’s awareness?
Can packaging design initiate change?

This packaging design does not condemn.
It simply shows the gruesome facts.
In the hope that humanity does not close its eyes…

Pet Salon diy beauty package for cats and dogs

Nomination Communicatieprijs Brabant 2021
Nomination Pentaward 2021

Especially for Pet Salon, Studio Kluif developed a DIY spa package with tips and tricks and the right tools to pamper your favorite pet. After the Pet Salon treatment your pet will be purrfect!

Dog treat packaging range

Bronze Pentaward 2020

For this dog treat packaging range we came up with a smart solution. The assortment of Intratuin’s dog treat is changing frequently. Creating and producing a specific packaging for each new product is very costly. That’s why we’ve chosen for a packaging range with a window. It’s simple. When the assortment changes just fill the packaging with the treats and the dog on the packaging will think about it! On the back of the packaging a sticker is used with the accurate ingredient information. Problem solved!

Indiebrewery beer packaging range

Gold Pentaward 2020
Marking Award 2020

Kluif designed an iconic beer packaging line for Indiebrewery. The world of racing is used for these strong graphical designs. Pit stop time…

Mascot footballs and packaging

Nomination Peoples Choice Award 2020
Gold Pentaward 2020

The European Football Championship 2020 should be held in the summer of 2020 in twelve different countries. Due to Covid-19 this event is postponed.
For each country we designed a mascot football with an accompanying packaging.
Every country has an animal as a mascot. The Dutch a lion, the French a rooster, Poland an eagle, etc. The target group for this loyalty program is the around-6-year-old football fan.
The packaging we came up with has a round die-cut on both the front- and backside. This makes the real football visible. The packaging has a handle and carries like a bag. What makes this packaging special is the way the mascot football illustration continues on the packaging. Product and packaging score together!

Identity Babel Den Bosch

Communicatieprijs Brabant 2020

Studio Kluif developed the new identity for the new art and education platform in 's-Hertogenbosch. In addition to a logo with an institutional yet open appearance, an iconic graphic design has been created which can be varied endlessly. This creates a graphic identity that offers plenty of space and freedom within predefined frameworks and unites the three merger partners in a direct way. Strategy: Arthur en Brent.

Southbank Watson Outfitter UK button eye shirts

Gold Pentaward 2019
Nomination People’s Choice Award 2019

Studio Kluif designed a menswear shirt collection for underground label Southbank Watson Outfitter UK. The limited edition shirts are handmade. What makes the shirts unique is the use of the iconic button-eye idea in combination with the illustration.
We translated this idea for the button-eye gift box collection. On the gift box the iconic black button with red yarn plays an unexpected important role resulting in an ‘eye-conic’ design!

Studio Kluif Pain Killer

Nomination Pentawards 2019

Fed up with board meetings about strategies, mission & vision? At Studio Kluif we welcome you with a refreshing remedy. After taking one of these painkillers to get rid of the first sores we’d like to invite you on a creative journey that makes you forget all the things you already know. So kill the pain and let us bring your ideas come alive.