theme boxes loyalty programs

Nomination Communicatieprijs Brabant 2019

Every year Brand Loyalty organizes a two-day conference where the most important people of the largest fast moving consumer goods companies are kept informed of the latest trends in loyalty programs.

The grandeur of the conference was made very personal by surprising the visitors in their hotel room with a tailor-made proposal for a loyalty program. With an ever-changing offer of three different boxes, in which step by step a loyalty concept is revealed, the recipient is challenged and seduced. As a result Brand Loyalty came into contact with their customers with a tailored and efficient way.

The loyalty programs contain, in addition to the main goal of customer loyalty, a social and / or social theme. Themes such as healthy and honest food, more exercise and social interaction with each other. The sleeve around the theme box poses a stimulating question. The box itself gives a step-by-step answer. Think of consumer insights and advice in category-focus. By opening the box you go deeper into the matter, ending with the product. The product combines a surprising combination with atmospheric photography.

Lamzac campaign

Crossborder Award 2018

The Lamzac campaign 'the world's laziest job' from Fatboy has won the prestigious CrossBorder Award. The campaign is made in close collaboration with the Fatboy marketing team and the Fatboy design department. The jury chose this international marketing campaign because of the creativity and the result achieved with a limited budget.

Bloomdale Eyewear packaging range

Platinum Pentaward 2018

Bloomdale is an eyewear brand that doesn’t follow the typical brand codes. Instead of using photography, like most brands do to promote their new models, we advised to communicate in another way. A series of iconic portraits was developed to underline the brands tag line, “A Bloomdale for every face”. These portraits play an important role in all communications. In order to create a more extensive brand experience we created a packaging range with which the optician makes a more personal statement towards the client. Each box can be fitted with a different portrait depending the client is male, female or even a child.

Luypaers Exclusive Fireworks

Silver Pentaward 2018
Nomination Communicatieprijs Brabant 2019

Luypaers Exclusive Fireworks is the newest branch in the Zena Fireworks portfolio. The goal was to create a premium product range, the best of the best fireworks. Named after the owners wife’s sirname “Luypaers” meaning leopard we came up with images of feline eyes that appear to be boxed in. They are waiting to being blast into a fierce explosion of power and beauty.

FC Kluif

Nomination Communicatieprijs Brabant 2018
Silver Pentaward 2018

FC Kluif, the new soccer themed cult brand, is nominated for a ‘Bonk’. FC KLUIF distinguishes itself by modern design with a wink to soccer history. The new brand was created in-house and developed in close collaboration with Voetbal International (Soccer International Magazine).

Uncle Orange

Winner Communicatieprijs Brabant 2018

Uncle Orange and Pols Potten bring a series of unique contemporary mugs with unique stories. Every mug tells the story of its owner. An elderly owner. Uncle Orange serves an important social theme, the fight against loneliness among the elderly. We hope this product encourages the meeting between young and old.

Kwantum lighting packaging range, 2016

Gold Pentaward 2017

The lighting product range consists mainly of closed boxes. In this case there’s no use of fancy photography. Instead the image is a clear and simple representation of what is in the box. The graphical lines are an interpretation of the lighting beam.

Office Factory staples packaging range, 2016

Gold Pentaward 2017

Office Factory is a new player in the market for office supplies. Office Factory aims to distinguish itself from all the other brands and therefore their choise for Studio Kluif is no coincidence. With this exciting collaboration, we break the dullness of packaging design for office supplies. The first packaging designs have been completed and there will be many more to come. Working in the office becomes a lot more fun!

Office Factory elastic bands packaging range, 2016

Bronze Pentaward 2017

Office Factory is a new player in the market for office supplies. Office Factory aims to distinguish itself from all the other brands and therefore their choise for Studio Kluif is no coincidence. With this exciting collaboration, we break the dullness of packaging design for office supplies. The first packaging designs have been completed and there will be many more to come. Working in the office becomes a lot more fun!

Intratuin pond pumps packaging range, 2016

Gold Pentaward 2017

Pond pumps aren’t the most elegant of products. Unfortunately, because these products are packed in closed boxes, it is mandatory to show a picture of the product itself. Instead of putting a packshot somewhere in the margin the product is the main stage for a number of poetic little stories.