Fatboy second life verpakking, 2013
Nomination Pentaward 2013

Fatboy, interior brand with a mission: Deleting dull. A commitment to make life just that little bit more exciting. And this mission isn’t limited to Fatboy’s products only, it’s translated into everything the company does. With exactly this in mind Studio Kluif gave all of Fatboy’s packaging a second life. The inside of every package was printed with a unique, limited edition piece of art. Thus brightening up peoples walls and at the same time saving the packaging from the trashcan. Both sustainable and very ‘deleting dull’. What more can you want?