32|64|90 World Cup Challenge compilation!


This year’s World Cup was an exciting one with great performances and thrill seeking moments. 32 creatives have been representing the 32 competing countries with their own response on each match. A selection of the artwork is shown in this video. At the end of the project the aim is to publish a limited book cataloging all the entries and auction selected prints, in order to raise funds for a nominated charity.

Studio Kluif the Dutch team for 32|64|90 World Cup Challenge!


The World Cup will be an emotional rollercoaster of unpredictable performances, surprise results and dramatic dives. We will capture it all. The goals, the sending offs, the heat, the emotion, the sea of orange when the Netherlands play, the yellow, green and blue of Brazil. No one can predict how the colour, the clash of cultures, the personalities and the egos will translate into a piece of finished design, but this is the task. Thirty two creatives, representing 32 countries from across the globe will battle it out, displaying their skill, pace and creative genius for 32|64|90. After each World Cup match, the designer will be expected to create the piece of work within a 90 minute timeframe and supply it within 24 hours of the game, with both competing pieces of artwork presented side by side on 326490.com. Over 64 matches the collected images will provide a unique creative expression of the World Cup muse. The idea has been embraced by designers as eclectic as Lance Wyman (USA), to Apple’s Joao Peres (Brazil) to Dragon 76 (Japan). Special edition prints and a limited edition book are planned, raising funds for charity.

Second poster Studio Kluif for 32|64|90 World Cup Challenge!


Studio Kluif just finished the second poster for 32|64|90. It's our reaction on the Netherlands versus Australia match. We went the Rothko way!

Kluif loves GiGi


After a comprehensive agency selection, GiGi the Netherlands chose Studio Kluif as their new design agency. GIGI is a new product that has been designed and developed in the Netherlands. The GIGI is far from a conventional e-scooter or a folding bicycle with a battery. It is a patented, lightweight, easy to fold (only 3 steps in just 5 seconds) and easy to carry scooter where the rider is clearly visible in traffic. The GIGI aims to set a new standard in personal transportation. Its minimal weight and ease of folding makes it ideal for carry-on luggage on public transportation, stowaway car use and compact storage for boats, caravans or campers. It’s also very handy to store at home where the GiGi can be charged. The GIGI scooter was first shown to the public at the EICMA Milano in November 2013 and will come to market in 2014. Initial sales will be in the Benelux countries and Germany and other countries will follow thereafter.

Bruynzeel goes Kluif


After a pre-selection of various agencies, Kluif Studio has been commissioned for the Kitchen Group (DKG) to design a new identity. DKG Holding BV was formed in 2010 by taking over the Keller Kitchen Factory BV by Bruynzeel Kitchens BV. Both Keller and Bruynzeel Kitchens have been household names for decades in the Netherlands; Keller has been around since 1935 and is one of the leading players in the Dutch market when it comes to project kitchens. Bruynzeel Kitchens has experience for over 110 years and has installed more than 15 million kitchens.

Choi's Kluif


And again, soon there will be a lot of new Kluif work published in Choi's Gallery. This time they have chosen four beautiful projects, including the Intratuin pruning tools packaging and the Fatboy book 'the rabbit that fell to earth'. Choi's Gallery is an Asian magazine, which is published every two weeks, packed with the best packaging, illustrations, campaigns, etc. in the world.

Fatboy designs in de pers


Een paar maanden geleden hebben we voor Fatboy een heleboel ontwerpen mogen maken; zitzakken, kussens, lampjes en kleden. Wij waren al heel trots op het resultaat en onze ontwerpen zijn ook door de (internationale) media niet onopgemerkt gebleven. Wij vonden deze producten namelijk terug in een aantal mooie magazines vanuit heel europa. Zoals de Hollandse Linda., het Franse Viva Déco, de Britse Living en in nog vele andere publicaties!

ADCN eert Martin Kaye


Omdat we genomineerd zijn voor 2 ADCN lampen ontvingen we deze week deze unieke poster. De poster is speciaal voor ADCN gemaakt door Dog and Pony Amsterdam als hommage aan Martin Kaye. Kaye was een oude Engelse hippie die in de jaren '70 en '80 zo'n 1800 opvallende posters heeft gemaakt voor poptempel Paradiso en daarmee het straatbeeld van Amsterdam domineerde. Deze poster is op dezelfde manier vervaardigd zoals Kaye altijd deed; dus op hetzelfde formaat, papier en met dezelfde druktechniek. Hierdoor zijn alle posters uniek; geen enkele poster is hetzelfde. Daarom verdient hij ook een mooi plekje in onze studio.

Studio Kluif brandt los voor Cook&Co


Ook voor Cook&Co mag Studio Kluif de gehele private label verpakkingslijn gaan ontwikkelen. Cook&Co is een retailketen in kookwinkels met 27 filialen verspreid door heel Nederland. Dat houdt in dat we dus mooie verpakkingen gaan maken voor bestek, pannen, messen, amuselepeltjes, snijplaken, maatbekers, bakvormen, glazen, servies, peper- en zoutstellen, servetten, ovenschalen, pollepels, schorten, cupcakebeslag, eierdopjes, spatels, deegrollers, uitsteekvormpjes, notenkrakers, koffiebonen, tafelkleden en nog veel meer...

We hebben er zin in.
Ontwerp smakelijk!

Two nominations ADCN!


Studio Kluif is nominated for 2 awards at the Art Directors Club Netherlands (ADCN) 2014. These are the most prestigious Dutch awards within our field. We are nominated for our Jheronimus packaging range by both the professional jury and the jury members. We are very proud! On monday, March 31, the award ceremony will take place in Paradiso in Amsterdam.