Oorproeven translated literally means ‘ear tasting’. Oorproeven introduces experimental music to children. Typically each session consists of four concerts of 15 minutes each and they give a taste of several different styles of music. Each child gets a cardboard stool that they can carry from concert to concert. Studio Kluif designed the corporate identity of Oorproeven.

Oorproeven corporate identity, 2007

The foundation of the Oorproeven corporate identity consists of a series of playful portraits. Different illustrations have been placed around the ear each time, which creates an alienating image. This figurative language fits in with the experimental music that Oorproeven presents and is applied to different statements; from stationery and flyers to cardboard stools and the website.