OHRA is one of the leading insurance companies in The Netherlands. The OHRA concept is based on the knowledge that every life phase has different insurance needs. OHRA has different insurance products developed specifically for students, young families, old people, etc. As a giveaway Kluif developed an info package for each of these life phases. These packages are also used in a TV commercial campaign.
OHRA info packages, 2008
The info package works as a preview of what you can expect from OHRA when you choose for their insurance products. Inside the box there is a series of things especially useful for each specific group from condoms to reading glasses, step counters and baby books. Kluif designed a series of icons which likewise refer to the priorities of each life phase. For students, a book, a bicycle or a condom. For young families, a station wagon, a dog, a scooter and so forth. Colour coding was applied to make the packages quickly distinguishable. The packages have a bright look which is clear but not dull or institutional and suits the spirit of the TV commercials of this campaign very well.
OHRA direct mailing, 2008
