Nedap is a stock exchange-quoted company that focuses on developing and supplying innovative and durable solutions for security, electronic controls, automation, management and information. Studio Kluif designs the annual reports for Nedap that have in the past won many national and international awards.
Nedap corporate movie, 2010
Nedap annual report ‘Be different’, 2010
The title of the Nedap annual report 2009 is ‘Be different to make the difference'. Not a randomly chosen concept, but a fact which aims directly to the genes of this listed (stock exchange-quoted) company. It's not about being different as a purpose, but being different to make the difference in the end. The concept of this annual report is perfectly translated in the overall production. An exceptional shape in the bookcase, smart typographic ideas and a simple but effective photography. It all results in an annual report with a clear view, the view of Nedap.
Nedap ‘Endless Energy’ annual report, 2009
The theme of this annual report is 'Endless Energy'. The report has a transparent sleeve with thin black lines. Taking off the sleeve results in a great effect, the images on the cover start moving! The earth is bursting at the seams with energy, sometimes literally, as in the case of volcanoes. Energy is also available in massive quantities: coal, brown coal, oil, gas, wood, hydropower and nuclear energy are the best-known examples. And what to think of the energy in the universe, the power packed in heavenly bodies such as the sun? But there may be an even more vital form of energy, the energy locked up within people themselves. This is the energy that powers a company; the energy that is needed to kick-start initiatives, motivate change and get people moving. The energy that drives other energies. This report approaches the energy theme from all possible angles. 'Endless Energy' made with endless energy!
Winner best Dutch annual report, 2009
Winner Silver European Design Awards, 2010 - Finalist NY Festivals, 2010
Nedap ‘We’re travelling...’ annual report, 2008
The main theme of this unique report is constant development. The travelling/developing never stops on personal and business levels. ‘There is no halfway, there is only the road’. This report focuses on ‘Mr Orange’ during his ongoing adventures. He cries, runs, laughs, meets, sleeps, is stupid, is a genius... he is living life to the fullest! It is great fun with a mission.
Winner Silver European Design Awards, 2009
Nomination ADCN prize, 2009 - Nomination NY Festivals, 2009
Nedap visuals client groups, 2009
Nedap ‘Work happily’ annual report, 2003
It is quite surprising what people want during their leisure time and, because of this, are able to do full of enthusiasm and with a lot of pleasure. Work, however, is for many more a punishment than something they enjoy. Would it not be a challenge to create a situation in the business world where people can work with as much fun and can develop as they do in their leisure time? The feeling of being proud and enjoying your hobby is excessively exaggerated in the photography in the annual report to emphasise the contrast between leisure time and work. A series of icons in the annual report shows an exaggerated working passion in a humorous manner.
Winner best Dutch annual report, 2004
Nomination New York festivals, 2004
Nedap ‘Open your mind’ annual report, 2006
An annual report dealing with the power of imagination. The binding is unique. When people receive the report in their mailbox they can just tear the strip away and open the book. In other words: the box in which the book is sent out becomes the cover!
Nedap ‘Rules, knowledge and sense’ annual report, 2002
Nedap management was vexed by the quantity of rules that there are to manage a company. Rules are needed but, at the same time, they also stop people from making their own choices. What would actually happen if all rules were scrapped? Regulations are denounced at many levels in the annual report. This ensures a wide social discussion about large and small issues such as, for example, the preference to commit suicide but also to eat as many sweets as you please.
Winner best Dutch annual report, 2003
Nedap ‘Innovation’ annual report, 2005
An annual report about innovations. A large part of the report is handwritten. It’s like reading a CEO’s diary.
Nomination New York festivals, 2005
Nedap ‘The strength of the individual’ annual report, 2007
Throughout this soberly designed report, Kluif used a red circle to visualise the different topics that had to be explained. The circle repeatedly occupies the same position on the page. Its context changes thus conferring it different meanings. The circle becomes the head of a person, the sun, the centre of a clock, a cherry in a glass, etc. Kluif only used three colours: red, silver and black. On the cover of this report we show portraits of powerful individuals. Positive and negative! A typical ‘less is more’ design.
Nedap ‘Creative tour’ pin, 2004
Nedap organises a creative theme weekend for its customers each year. The challenge was ‘to look at things differently’ within the theme mode. All guests were given a memento in the shape of a pin at the end of the weekend. The pin is nothing more than a button and two hat pins together. Or is it maybe an alien? The person looking will determine what it is.



