Mees is a Dutch children wear brand that uses two distribution channels: home sales and the Internet. Mees’ clothing is young and modern and is right in the middle of society without embracing any trend or hype. Kluif is responsible for the Mees design language, corporate identity, clothing prints, badges, invitations, photography and website. The figurative language used by Mees fits Kluif as a glove: tough and no nonsense

Mees website, 2009

Mees christmas animation, 2009

Mees ‘Tape’ invitation, 2009

Mees T-shirt ‘Robot’, 2009

Mees ‘Nice shot!’ invitation, 2008

Mees ‘Le tour de Mees’ newspaper, 2007

Mees ‘Delft Red’ beach towel, 2008

Mees ‘Peek-a-boo’ invitation, 2007

In 2007 Mees celebrated its five year anniversary with a big party. A photo of the founder of Mees when he was five years old was used for the front of the invitation and a hole was made in the envelope for a peek-a-boo effect.

Mees tape, 2005

Mees various, 1999 - 2005

Mees flip-flops and invitation, 2005

Mees soccer poster ‘Mees United’, 2005