Holla Poelman Van Leeuwen Lawyers is the largest independent firm of solicitors in the south of The Netherlands with 3 offices, in Eind­hoven, ‘s-Hertogenbosch and Tilburg, and 80 employees. It is a full-service solicitor’s office with specialisation in the most common areas of the law. Studio Kluif designed HPLA's corporate identity in 2006. HPLA became better known amongst the general public due to the ‘Always strong’ campaign that followed through billboards, bus adverts and standard adverts.

HPLA logo, 2007

The customer is given the highest priority in the logo as a dot in the centre surrounded by an interrupted circle that symbolises the various disciplines in which the offices specialises. The circle provides a feeling of being protected. People feel positively encircled but not shut in.

HPLA corporate brochure, 2007

‘Together we are strong’ is the motto of HPLA. The images on the sleeve and the cover of the brochure show that joining forces is more effective than that which a single person can achieve.