HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA's strong dedication to quality design. Since 2002 Studio Kluif has worked on dozens of product lines for food, personal hygiene products and kids toys as well as many others.

HEMA strategy book, 2005

The cover of the HEMA strategy book has been provided with heat-sensitive ink. When you touch the book, you will leave your identity, your handprint, behind. Action is reaction. This sets the tone for the book. The key issues of the HEMA strategy for the 2005 - 2008 period are explained in this book through simple but powerful illustrations that appropriately represent the HEMA range of ideas. The illustrations of the book have also bee applied to the corporate strategy animation.