The Discrimination Advisory Office in Eindhoven is there to promote tolerance and equal treatment. They provide advice, they guide, they brokerage and will search for the most suitable solution for a conflict. Studio Kluif developed a corporate identity for the Discrimination Advisory Office in Eindhoven called ‘Equal’.

Equal corporate identity, 2005

‘Equal’ covers a clear mission: fighting and preventing discrimination. The basic form of the head in the Equal icons is the same everywhere while the filling-in of the form is different every time. This is parallel to the idea that people are also fundamentally equal but that they give shape to this in different ways. The figurative language and the name ‘Equal’ fit in perfectly with the feeling of tolerance and equal treatment that the organisation wishes to put forward.

Equal icons, 2005

Equal pattern, 2005