The Gruyter Factory was built in 1936 and supplied ‘The Gruyter’ which was the leading supermarket chain in The Netherlands during the 1930's. Nowadays the building is used as an office centre and it is where Kluif’s studio is located. The building is being updated by Tarra Architects. It is to become an ideal place for creative entrepreneurs. Studio Kluif is responsible for designing all of the communication tools such as the signing, the ‘Gruyter Magazine’, the website and the introduction campaign.
Fontdesign ‘The Gruyter Factory’, 2008
The Gruyter Factory building signage, 2008
The new identity of The Gruyter Factory alludes to the factory’s history but points towards its future as a vibrant cultural working and meeting place.
The Gruyter Factory magazine, 2008
The Gruyter Factory giveaway tin can, 2008
The Gruyter Factory plate, 2008
The Gruyter Factory information box, 2008
The Gruyter Factory dvd packaging, 2008
The Gruyter Factory corporate identity, 2010
The Gruyter Factory invitation, 2010
