The Amsterdam ArenA is a multifunctional stadium and the headquarters of AFC Ajax. On a regular basis world stars give concerts in the Amsterdam ArenA. Studio Kluif designs the tickets and the Amsterdam ArenA cards. The cards are used in a private payment system inside the Amsterdam ArenA and are event specific. In this way they are also a souvenir. Some cards have proved to be true collector’s items!

Amsterdam ArenA card ‘Bowie's plectrum’, 2004

Amsterdam ArenA card for David Bowie’s Reality Tour. In this proposal the joke is that every buyer of the card has caught Bowie’s plectrum. The plectrum can be snapped out of the card and up to 20,000 people could have Bowie’s plectrum in their wallet...

Amsterdam ArenA series of cards, 2005

Amsterdam ArenA series of cards, 2005

Amsterdam ArenA series of cards ‘I love’, 2008

Amsterdam ArenA Tournament card, 2008

Amsterdam ArenA U2 ‘Vertigo Tour’ card, 2005

Amsterdam Arena series of cards, 2010