The 013 Tilburg popcentre is the result of a fusion between the Noorderligt, the MuzieKantenWinkel and the Bat Cave. This merge resulted in an internationally renowned concert hall that in the past ten years has enjoyed 2.3 million visitors. After using their graphical style for more than ten years, 013 decided to renew their communication strategy. After using black as the predominant color for most of their communication it was time to freshen things up based on the more versatile character of 013. The new logo and graphical style communicate a more open pop podium; a podium for everyone.
013 posters Vlaamse Reuzen Hollandse Leeuwen, 2011
013 posters FL013 + DVH, 2011
013 t-shirt campaign, 2010
013 poster campaign ‘New Year’, 2010
013 logo animation, 2010
In collaboration with Harold Goldman
Finalist CCB communication prize, 2010
013 corporate identity, 2010
Finalist CCB communication prize, 2010
013 series of mugs ‘stars talk’, 2010
Whether you are a metal fan or into hip-hop, or you love dance music, there is something for you in 013. What all the visitors have in common is their love for music. With this in mind, Studio Kluif made a 013 giveaway, the ‘stars talk’ mugs series.
Finalist CCB communication prize, 2010
013 corporate identity, 2010
Finalist CCB communication prize, 2010
013 building signage, 2010
Finalist CCB communication prize, 2010
013 poster campaign ‘Dit is mijn 013’, 2010
The new more open style shows the commitment of 013 to relate to their visitors. Together with the acts it’s the visitors that make 013. This thought is brought to life in the ‘Dit is mijn 013’ campaign. Visitors can make their own personalised poster in which they can display themselves and their favourite music.
Finalist CCB communication prize, 2010
013 poster campaign ‘Club 013’, 2010
Finalist CCB communication prize, 2010
013 Balloon logo, 2008
For the celebration of 013's ten year anniversary in 2008 Studio Kluif designed a jubilee logo and an unique jubilee newspaper (printing of 120.000) as well as a kiosk advertising campaign. The well known bear logo of the 013 was the inspiration for the jubilee balloon logo.
013 Jubilee Newspaper, 2008
For the 013 jubilee, Kluif took photos of 6 music lovers corresponding to 6 different music styles. These photos were used for the covers for the newspaper, each music lover in focus producing 6 cover versions. Inside the newspaper these fans explain what music means to them and which role 013 plays in their love of music.
013 Kiosk advertising campaign, 2008
The six music lovers star again in the kiosk advertising campaign which was active all over the city of Tilburg so that the Jubilee would not go by unnoticed. Each poster was designed to appeal to a different target group with specific event announcements. The strength of the campaign is its appeal to all of the different types of music fans that the 013 caters to.
013 T-shirt, 2008
013 Pin, 2008
