Shoeby Fashion is a modern shop formula for women’s and men’s wear with 175 outlets spread throughout the whole of The Netherlands. The Jilly & Mitch children’s formula is given a position in most Shoeby Fashion stores that is also called a shop-in-shop. Studio Kluif designs all the communication resources for the support of the Jilly & Mitch collections each season.

Jilly & Mitch logo, 2007

Jilly & Mitch Sale hangtag and poster, 2008

Jilly & Mitch ‘Life on mars?’ spring-summer collection characters, 2008

Kluif designed a bunch of characters from outer space. Our space friends are used throughout the newspaper photography and in the shop presentation. As giveaways we made space buttons, bouncy balls, a space towel and a ‘Long arms’ beach bag.

Jilly & Mitch ‘Life on mars?’ newspaper, 2008

Jilly & Mitch ‘Long arms’ beach bag and ‘Life on mars?’ towel, 2008

Jilly & Mitch ‘The doggy issue’ newspaper, 2007

Jilly & Mitch ‘Real skay’ plastic shopping bag, 2007

Jilly & Mitch ‘Doggy buttons’, 2007