Oilily is a premium Dutch fashion label in children’s and women’s wear. The collections are available worldwide in Oilily Shops and Exclusive Oilily Stores in more than 40 countries. Ever since the start of Studio Kluif, we have been working on various products for Oilily in a recognisably illustrative and handcraft style such as Oilily magazines, clothing prints, stationary products, watch collections, packaging and home textile products.
bike ‘flowride’, 2010
In addition to the colorful Oilily range, Studio Kluif designed a bicycle collection.
trolley 'othello', 2009
With great pleasure Kluif developed over 35 prints which composed the complete Oilily summer baby collection of 2009. The artwork is applied on the articles using different techniques such as photo print, woven patterns and embroidery.
cuddly toy ‘othello’, 2008
Othello, nice to meet you! What do you do with the garbage as an international active fashion brand? In the container? Not any more. Behold the birth of Othello, the opinionated rag-pony, conceived and designed by Studio Kluif. Othello was introduced to the general public in the baby collection of 2011. And with great success. A season later Othello graduated from cuddly toy to its own product range with onesies, T-shirts and a real trolley. A must have for generations of fashion conscious pony lovers.