HEMA is a very successful international retailer with more than 400 shops in The Netherlands, Belgium, Luxembourg and Germany. Much of its success is due to HEMA's strong dedication to quality design. Since 2002 Studio Kluif has worked on dozens of product lines for food, personal hygiene products and kids toys as well as many others.
toothpaste packaging, 2012
Special simplicity, the core values of HEMA and seamlessly applicable to the HEMA toothpaste packaging range. Why? Every package has a simple, clean, hygienic, white base colour and a unique illustration that, literally, smiles at you. Due to the simple illustrations made with the product itself (toothpaste), the consumer can see the flavor and USP’s all at one glance. Form and function with an extra little something. Very distinctive and very HEMA.