HAS University

Has University is the educational and expertise knowledge centre in the south of The Netherlands for the food, agriculture and horticulture, green open space, nature, environment and agribusiness sectors. The biggest communication problem for the university is the fact that young adults in general don’t want to be seen as farmers. Farming and being a farmer has changed and so has the university. The challenge for Studio Kluif was to change the negative farmer image into something contemporary, young and appealing. Kluif designed proposals for a new brand identity for Has University, including the corporate identity and the ‘Has been’ image campaign.