Halfords is a chain of stores with 160 outlets in The Netherlands and Belgium. Halfords has three different store formats; the Citystore, the Superstore and the Webstore and specialises in bicycles and bicycle and car accessories. Halfords offers useful products and services that offer solutions when on the road on a bike or in a car. Studio Kluif designs the bicycle collections including the related accessories, the bicycle brochures and the in-store promotional material for Halfords.
bicycle collection, 2009
Classics of the Future. The grandmother bike. Solid and a real Dutch classic. The number 1 of the youth. But how do you distinguish yourself from your fellow students? You choose one of 20 modern classics from Halfords. As diverse as striking, and all designed by Studio Kluif. Result: sold out collections and streets full of colorful classics of the future.