The 013 Tilburg popcentre is the result of a fusion between the Noorderligt, the MuzieKantenWinkel and the Bat Cave. This merge resulted in an internationally renowned concert hall that in the past ten years has enjoyed 2.3 million visitors. After using their graphical style for more than ten years, 013 decided to renew their communication strategy. After using black as the predominant color for most of their communication it was time to freshen things up based on the more versatile character of 013. The new logo and graphical style communicate a more open pop podium; a podium for everyone.
kiosk advertising campaign, 2008
The six music lovers star again in the kiosk advertising campaign which was active all over the city of Tilburg so that the Jubilee would not go by unnoticed. Each poster was designed to appeal to a different target group with specific event announcements. The strength of the campaign is its appeal to all of the different types of music fans that the 013 caters to.